What you get
When you advance a pursuit and request analysis, the deliverable is a 14-document intelligence package — a complete capture work product, built against the specific solicitation, delivered as editable DOCX. This is what a five-person capture team would otherwise produce over multiple analyst-days. Below is what each document contains, what it covers, and who reads it on the buyer side.
The 14 documents
01. Opportunity Analysis
The master briefing for the pursuit. Covers scope summary, agency context, fit assessment against your competitive profile, the weighted Pwin score with reasoning, and recommended next actions. The capture lead reads it first and uses it to drive the GO/NO-GO conversation. The BD director pulls it for executive briefings. This is the single document a stakeholder reads if they only have ten minutes.
02. Capture Management Plan
A Shipley-aligned plan for the pursuit: phases, milestones, color-team checkpoints, and decision gates from the moment the bid is taken seriously through proposal submission. The capture lead and proposal manager use this to schedule reviews — Pink Team at one milestone, Red Team at another, Gold Team before submission. It anchors the pursuit in process rather than instinct.
03. Competitive Intelligence
Profiles of the incumbent (if there is one) and the likely competitors. Covers past performance on similar work, current contract footprint, organizational strengths, and exposed weaknesses. The capture lead and pricing lead use this to anticipate where competitors will price aggressively, where they are vulnerable on past performance, and where teaming partners can fill capability gaps.
04. Competitor Beat Sheets
A one-pager per likely competitor — how they typically bid, what their proposal cadence looks like, where they are vulnerable, and how to outscore them. The proposal manager hands these to volume leads during proposal development. The capture lead uses them to shape win themes (Section M) before pen hits paper.
05. Win Themes
Solicitation-specific discriminators tailored to the agency's stated and inferred evaluation priorities. Each theme is mapped to evaluation criteria from Section M, with the supporting evidence — past performance, certifications, relationships, technical approach — already identified. The proposal manager translates these into the proposal's technical narrative.
06. Eval Scorecard
Predicted evaluation scoring of your competitive position against the solicitation's stated criteria, with weak-area callouts. This is how a Source Selection Evaluation Board would likely assess your firm's posture based on the solicitation's evaluation factors — before you've written a word of proposal. The proposal manager uses it to identify positioning gaps and calibrate the proposal strategy before the color teams begin.
07. Compliance Matrix
The Section L / Section M cross-walk. Every solicitation requirement maps to a proposal section, an owner, and a reference. The proposal manager uses this as the master tracking sheet for the pursuit. Volume leads use it to confirm coverage before each color team. It is the single artifact that prevents elimination on Section L compliance.
08. Compliance Heat Map
A visual matrix showing requirement coverage gaps and risk concentration. Where the compliance matrix shows what maps to what, the heat map shows where the risk is — which sections have weak evidence, which requirements are only partially addressed, where the proposal team needs to invest the most time. The proposal manager uses it to prioritize Red Team focus.
09. Position Analysis Report
Labor market analysis per extracted position from the solicitation. Geographic wage data, posting density, and competitive staffing landscape. The pricing lead uses it to model labor rates against the geographic market. The capture lead uses it to identify which positions are hardest to staff — a competitive advantage if you can fill them, a vulnerability if you cannot.
10. Price-to-Win
Labor pricing analysis benchmarked against federal wage and rate data (CALC+, BLS OEWS), with a recommended bid range and pricing rationale. The pricing lead and the capture lead use this to anchor the bid to defensible market data. It is the most-edited document in the package — pricing strategy is where the firm commits real money.
11. Teaming Analysis
Teaming candidates ranked by capability fit, contract vehicle access, and complementary set-aside posture. The capture lead uses this to decide which firms to approach for teaming. The BD director uses it to prioritize relationship-building outreach in the months before recompetes drop.
12. Capability Statement
A solicitation-tailored capability statement aligned to the agency's mission language and your NAICS posture. The BD director uses it for sources sought responses, RFI replies, and capability briefings to the contracting office before the RFP drops. It serves as the firm's pre-proposal calling card.
13. Proposal Framework
A section-by-section proposal outline mapped to evaluation criteria, with page budgets and compliance cross-references. The proposal manager hands this to volume leads at kick-off. Each section has a target word count, the win themes that should appear there, and the compliance items that must be addressed. It is the scaffolding the proposal team writes against.
14. Draft Proposal
The Proposal Framework, written out. Every section drafted section-by-section against the evaluation criteria, with the win themes already argued in place and each compliance-matrix requirement answered where it belongs. The proposal manager receives a working draft rather than an empty outline. Volume leads edit for voice, technical accuracy, and firm-specific detail instead of starting from a blank page. The analytical work arrives already translated into narrative — which is the step that usually costs a small firm its nights and weekends.
How to use the package in your BD process
The 14 documents are designed to support a Shipley-aligned capture process. The Opportunity Analysis and Capture Management Plan drive the GO/NO-GO conversation. Competitive Intelligence, Win Themes, and Teaming Analysis shape the win strategy. The Compliance Matrix and Heat Map drive the Pink Team review. The Eval Scorecard and Price-to-Win drive the Red Team and Gold Team reviews. The Capability Statement supports pre-RFP positioning. The Proposal Framework and Draft Proposal hand the proposal team a working draft at kick-off. By the time the proposal team starts writing, the analytical work is done and the first pass at the narrative is already on the page — they are editing, not generating from scratch.
What it replaces
A 14-document package of this scope would otherwise consume multiple analyst-days per pursuit — incumbent profiling, pricing analysis, win-theme development, compliance work, teaming research, and a first proposal draft, each requiring different specialist attention. For firms without a five-person capture team, the work either does not get done or it gets done badly. Prime Recon Labs delivers that scope per pursuit, at a per-package quote, within 1–2 business days of receiving the solicitation — freeing your team to focus on customer relationships, technical solution shaping, and the proposal narrative that wins.